The one-time purchase, first spotted in Logic Pro, marks Apple's clearest step yet toward monetizing cloud-dependent Apple Intelligence features built on OpenAI and Google models.
Two weeks into the job, Tim Cook's successor faces an AI-era identity crisis, a $100 billion product gap, and a former boss still in the building.
Apple's new Mac operating system ships with a rebuilt Siri, Visual Intelligence, and Rosetta 2's final chapter — but only for Apple Silicon machines.
Feature revealed at WWDC and demoed in Xcode 27, poised for launch with foldable iPhone Ultra.
Longtime Apple executive Phil Schiller transitions to Apple Fellow role, handing over App Store and product event duties amid leadership shifts.
New AI-focused desktops bring major performance gains, higher starting prices, and supply constraints.
Leaked demo shows Visual Intelligence in earbuds; Bloomberg hints at 2027 launch with foldable iPhone and smart glasses.
From Apple's incremental updates to Google's AI push and Framework's modular ethos, Ars Technica's reviews capture a year of cautious evolution.
New subscription-style service lets customers lease iPhones, Macs, iPads, and Apple Watches with flexible upgrade options, launching July 28 in the US.
Code found in beta suggests a new financing program could restrict app access for missed payments, alongside a smarter Siri, expanded Wallet features, and a potential M5 Vision Pro refresh.