LG's UltraGear 27GX700A-B, a 27-inch 1440p OLED gaming monitor that launched last August, has hit a record low price of $484.99 at Amazon (down from $599.99), with LG's own store offering it at $499.99. The deal, spotted by multiple outlets including The Verge, Notebookcheck, and Kotaku, represents a savings of up to $115 and comes as early Black Friday promotions heat up.
What Makes This Monitor Stand Out?
The 27GX700A-B is one of LG's first monitors to feature its fourth-generation WOLED technology with a Primary RGB Tandem structure. This panel design stacks red, green, and blue OLED layers to achieve significantly higher brightness and contrast compared to previous WOLED models, rivaling QD-OLED alternatives. The monitor offers a 2560x1440 resolution, a 280Hz refresh rate, and a near-instant 0.03ms response time, making it ideal for competitive gaming.
Connectivity includes two HDMI 2.1 ports, one DisplayPort 1.4, USB-A ports for peripherals, and a headphone jack. It supports both AMD FreeSync Premium Pro and Nvidia G-Sync compatibility for variable refresh rate (VRR) gaming, though Rtings notes that VRR flicker can be distracting in some scenarios.
Pricing and Availability
As of early November 2026, the monitor is available at:
- Amazon: $484.99 (lowest price ever)
- LG.com: $499.99
- Other retailers: Expected to match or undercut soon
Notebookcheck reports the discount as a limited-time deal, while Kotaku frames it as a quiet early Black Friday drop. The Verge notes that while component costs for RAM and storage have risen, OLED monitor prices continue to fall, making high-end displays more accessible.
Performance and Competition
Rtings has not yet published a full review of this specific model, but their roundups of best 27-inch gaming monitors and best OLED monitors for 2026 highlight the growing competition in this segment. The 27GX700A-B competes with other 27-inch OLEDs like the Dell Alienware AW2725DF (QD-OLED) and the Asus ROG Swift PG27AQDM. While QD-OLED panels often offer slightly better color volume, LG's Tandem OLED delivers superior brightness in typical viewing environments and better text clarity due to its subpixel layout.
TechSpot's coverage (though partially behind a JavaScript wall) suggests that 2026 is a banner year for OLED gaming monitors, with prices finally reaching mainstream affordability. The 27-inch 1440p format is particularly popular because it balances sharpness and performance without requiring a top-tier GPU.
Should You Buy It?
For gamers with a PC capable of pushing high frame rates at 1440p, this monitor offers a compelling mix of speed, image quality, and price. The 280Hz refresh rate and OLED's infinite contrast make it ideal for fast-paced shooters, racing games, and immersive single-player titles. The VRR flicker issue noted by Rtings may be a concern for some, but it varies by game and can often be mitigated by adjusting settings.
If you've been waiting for a high-refresh-rate OLED monitor under $500, this deal is hard to beat. However, if you prefer a larger screen or 4K resolution, you may want to wait for similar discounts on 32-inch or 4K models. As early Black Friday sales continue, more deals are expected across the OLED monitor market.
