
Microsoft Quietly Retires Copilot+ PC Branding as AI Messaging Shifts
New Surface hardware meets every Copilot+ requirement but drops the name, as Microsoft also kills the Mico mascot and rethinks Windows 11 AI marketing.
Sep 25, 20260 views

New Surface hardware meets every Copilot+ requirement but drops the name, as Microsoft also kills the Mico mascot and rethinks Windows 11 AI marketing.

CEO Satya Nadella announces a unified AI hub spanning consumer and commercial experiences, as the company navigates pricing scrutiny and organizational changes.